The Quora Blog
Introducing Blogs on Quora
At Quora we believe great writers deserve readers. We make this happen by identifying high-quality writing and getting it in front of large and relevant audiences:
Today we are announcing Blogs, a new product that will make Quora an even better place for great writing:
Blogs on Quora are great for writers who don't have an audience...
Blogs allow writers to share their knowledge and thoughts in a space that they control, without the structure of the questions-and-answers format but with the same potential for viral distribution and the same engagement through votes and comments.
Blogs on Quora are great for people who (1) don't have a big, established online presence already and (2) don't want to do the time-intensive, heavy lifting of marketing their blog and slowly building an audience. If you are a good writer but don't have thousands of Twitter followers or a big audience for your blog, Quora is an ideal place to write. Your blog will be discovered quickly without you having to do any work besides writing. Writing one great post on Quora will attract a big audience, no matter how many people already know or follow you.
...and also for bloggers who have an audience but want to reach more people
On the other hand, if you are a blogger with an established blog and audience, Quora can provide you with more quality distribution from an audience who we know shares an interest in the topics you write about. Quora covers a wide range of topics -- everything from movies, television, sports, food, technology, startups, career advice, parenting, children, U.S. politics, economics, and major news events. As a result, we have a built-in audience for just about any topic you write about.
Many bloggers already use Quora boards to re-post their blogs and expand their audience. Blogs on Quora makes this republishing experience even better.
How does Quora provide such good distribution?
The power of Quora distribution is driven by the relationship between topics and feed:
This is different than other platforms where your audience is dependent on how many people follow you personally.
In addition, because of the way that Quora works (i.e., feed, search, the topic system, other distribution channels), your old posts and answers remain discoverable and re-discoverable as Quora's audience grows.
Our first blog theme: Loose Leaf
There are two choices for your blog's design: a basic themeless view and our first blog theme, Loose Leaf. Loose Leaf has been built specifically for a great reading experience, with beautiful typography and a minimal layout. The new theme has been optimized for mobile browsing, and is readily visible inside Quora iPhone and Android apps (see below).
Many people already blog on Quora using our Boards product. With today's launch, all boards have been converted to blogs.
Mobile blogging
In an increasingly mobile world, we want to make the reading experience just as good on mobile as it is on the computer. Our new Blogs theme has been optimized for mobile browsing and in-app experiences, making it easy to read Blogs on-the-go.
The new theme will be immediately visible within all versions of Quora for Android.
Blogs and the new theme will also be available on iPhone with today's release of Quora for iPhone 2.1. You can download the latest release at:
http://www.quora.com/app/iphone
We're also excited to announce our next release -- Quora for iPhone 2.2 -- which makes our writing experience just as good on the iPhone as it is on the desktop. Learn more.
Blogs to follow
See this question if you want to check out some great early Blogs.
- Active writers on Quora average 30,000+ monthly views and 350,000+ estimated annual views.
- Our most active writers average 90,000+ monthly views and 1+ million estimated annual views.
- Many great answers on the site go viral -- read by tens of thousands of people.
Today we are announcing Blogs, a new product that will make Quora an even better place for great writing:
Blogs on Quora are great for writers who don't have an audience...
Blogs allow writers to share their knowledge and thoughts in a space that they control, without the structure of the questions-and-answers format but with the same potential for viral distribution and the same engagement through votes and comments.
Blogs on Quora are great for people who (1) don't have a big, established online presence already and (2) don't want to do the time-intensive, heavy lifting of marketing their blog and slowly building an audience. If you are a good writer but don't have thousands of Twitter followers or a big audience for your blog, Quora is an ideal place to write. Your blog will be discovered quickly without you having to do any work besides writing. Writing one great post on Quora will attract a big audience, no matter how many people already know or follow you.
...and also for bloggers who have an audience but want to reach more people
On the other hand, if you are a blogger with an established blog and audience, Quora can provide you with more quality distribution from an audience who we know shares an interest in the topics you write about. Quora covers a wide range of topics -- everything from movies, television, sports, food, technology, startups, career advice, parenting, children, U.S. politics, economics, and major news events. As a result, we have a built-in audience for just about any topic you write about.
Many bloggers already use Quora boards to re-post their blogs and expand their audience. Blogs on Quora makes this republishing experience even better.
How does Quora provide such good distribution?
The power of Quora distribution is driven by the relationship between topics and feed:
- On Quora, each question, answer, and blog post is categorized by relevant topics. There are over 300,000 topics to choose from.
- Each Quora topic is followed by readers -- hundreds, thousands, or even hundreds of thousands of people.
- The topics that you follow determine what you see in your Quora feed.
- For writers, this means that anyone who shares your topic interest may see your writing, no matter how many people follow you personally.
This is different than other platforms where your audience is dependent on how many people follow you personally.
In addition, because of the way that Quora works (i.e., feed, search, the topic system, other distribution channels), your old posts and answers remain discoverable and re-discoverable as Quora's audience grows.
Our first blog theme: Loose Leaf
There are two choices for your blog's design: a basic themeless view and our first blog theme, Loose Leaf. Loose Leaf has been built specifically for a great reading experience, with beautiful typography and a minimal layout. The new theme has been optimized for mobile browsing, and is readily visible inside Quora iPhone and Android apps (see below).
Many people already blog on Quora using our Boards product. With today's launch, all boards have been converted to blogs.
Mobile blogging
In an increasingly mobile world, we want to make the reading experience just as good on mobile as it is on the computer. Our new Blogs theme has been optimized for mobile browsing and in-app experiences, making it easy to read Blogs on-the-go.
The new theme will be immediately visible within all versions of Quora for Android.
Blogs and the new theme will also be available on iPhone with today's release of Quora for iPhone 2.1. You can download the latest release at:
http://www.quora.com/app/iphone
We're also excited to announce our next release -- Quora for iPhone 2.2 -- which makes our writing experience just as good on the iPhone as it is on the desktop. Learn more.
Blogs to follow
See this question if you want to check out some great early Blogs.